Altering search results has a major effect on the voting preferences of undecided voters and could swing a close election, researchers have claimed.
Researchers analysing an Indian election found undecided voters paid far more attention to search rankings than previously thought.
They say search results can alter the outcome by up to 12% in some cases.
Read more: http://www.dailymail.co.uk/sciencetech/article-2626515/Could-Google-fix-election-Researchers-search-ranking-influence-undecided-voters.html#ixzz3KpRsbskk
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