Embracing the web at cultural and technology levels will help businesses of all sizes adapt and thrive
Data is one of the most valuable resources businesses have and, like a web page, its value is now derived from the number of things to which it is connected.
Data – and now the web of data – is fundamental to the products and services we use in our digital and physical worlds.
While open data – which means data that’s made available for anyone to access, use and share – is invisible to us as users, a 2015 study found that at least 84pc of Americans with a smartphone use apps that rely on it.
As data is collected, managed and used more easily than ever, businesses must be prepared to share it. This is no small challenge for our business culture.