Penn News | Twitter Behavior Can Predict Users’ Income Level, New Penn Research Shows

Some of the results validated what’s already known, for instance, that a person’s words can reveal age and gender, and that these are tied to income. But Preotiuc-Pietro said there were also some surprises; for example, those who earn more tend to express more fear and anger on Twitter. Perceived optimists have a lower mean income. Text from those in lower income brackets includes more swear words, whereas those in higher brackets more frequently discuss politics, corporations and the nonprofit world.

Aletras noted an overall picture that emerged about Twitter use.

“Lower-income users or those of a lower socioeconomic status use Twitter more as a communication means among themselves,” he said. “High-income people use it more to disseminate news, and they use it more professionally than personally.”

Source: Penn News | Twitter Behavior Can Predict Users’ Income Level, New Penn Research Shows

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