There is a word that you never heard anyone use 20 years ago. But today, according to research from Lancaster University, which examined millions of words of casual conversation, it crops up more frequently than “clever”, “eggs”, “fridge”, or “death”. That word is Google.
To search is to Google, to Google is to search.
“Google is considered to be a synonym for search,” says Danny Sullivan of searchengineland.com. “People talk about Googling things – it has become that dominant, both in usage and in the mindshare [the measure of consumer awareness].”