In today’s connected society, many people fear that personal data privacy is dead. Social media platforms such as: Facebook, Twitter, LinkedIn, Google+, etc. all require users to create online profiles and divulge personal information about themselves (accurate or not). Put social media aside; even simple internet users who have managed to avoid social media platforms are still vulnerable if they choose to use on-line services for shopping, email, or simply to browse. There is an underlying concept that users will eventually be logged in to some site at some time and this mere trend of ‘constant authentication’ aids in the tracking of users’ personal identifiable data and usage habits. So what can we do to defend ourselves against invasions of our privacy with regard to our digital identities?
In our last installment in this series on privacy, we touched upon this idea of data access control in the age of the Internet of Things but the European Union’s recent ruling on the ‘Right to Be Forgotten’ legislation is making media headlines due to the challenges in implementation and enforcement.