What Data Do We Most Want To Keep Private?

Data privacy is on our minds like never before. In a relatively small amount of time many of us have gone from carrying out our daily transactions in person to conducting them digitally. We pay energy bills online, conduct banking online and interact with friends online. All these transactions leave a trail of data as we go. While it is often promised that this data is secure, it can also be used by undisclosed third parties.

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