There’s a gold rush on to turn car and truck data into trillions.
The most valuable thing about tomorrow’s cars is something you’ll never even see.
Forget the engine. Or the shiny rims. The money is in vehicles’ data.
People have made fortunes selling cars and trucks. For many of us, a car is the second most expensive thing we’ll ever buy. (A home being Number 1.)
But experts say the value of vehicles will likely pale in comparison to the riches from our cars’ data.