Social media data used to predict retail failure | University of Cambridge

Using information from ten different cities around the world, the researchers, led by the University of Cambridge, have developed a model that can predict with 80% accuracy whether a new business will fail within six months. The results will be presented at the ACM Conference on Pervasive and Ubiquitous Computing (Ubicomp), taking place this week in Singapore.

Source: Social media data used to predict retail failure | University of Cambridge

How social media helps scientists get the message across

New study suggests good research pushed through social media gets more citations.

By JENNIFER-ANNE PASCOE

Analyzing the famous academic aphorism ”publish or perish” through a modern digital lens, a group of emerging ecologists and conservation scientists wanted to see whether communicating their new research discoveries through social media—primarily Twitter—eventually leads to higher citations years down the road.

Turns out, the tweets are worth the time investment.

Source: How social media helps scientists get the message across