What’s your brand? | The University of Tokyo

Researchers created an algorithm that successfully predicted consumer purchases. The algorithm made use of data from the consumers’ daily activity on social media. Brands could use this to analyze potential customers. The researchers’ method combines powerful statistical modeling techniques with machine learning-based image recognition.

Source: What’s your brand? | The University of Tokyo

Social media data used to predict retail failure | University of Cambridge

Using information from ten different cities around the world, the researchers, led by the University of Cambridge, have developed a model that can predict with 80% accuracy whether a new business will fail within six months. The results will be presented at the ACM Conference on Pervasive and Ubiquitous Computing (Ubicomp), taking place this week in Singapore.

Source: Social media data used to predict retail failure | University of Cambridge